Enterprise AI
August 19, 2024

Generative AI in Payments: 4 Benefits & Use Cases With Lance Rich, VP of Underwriting at EBizCharge

Lance Rich, a VP of Underwriting at EBizCharge, discusses 4 benefits & use cases of generative AI in the payments industry.

This is a summary of an episode of Pioneers, an educational podcast on AI led by our founder. Join 2,000+ business leaders and AI enthusiasts and be the first to know when new episodes go live. Subscribe to our newsletter here.

TL;DR:

  • There’s a significant potential for artificial intelligence to improve underwriting and fraud detection processes.
  • However, adoption is currently limited due to integration challenges and unclear regulatory guidelines.
  • Current underwriting and fraud detection often involve manual checks across multiple systems, highlighting the need for more efficient and integrated solutions.
  • The payments risk and underwriting community often share information about fraud patterns and best practices, creating a tight-knit network.
  • The industry is moving towards alternative payment methods, embedded digital payments, and faster underwriting processes while balancing the need for thorough risk assessment.

Before we dive into the key takeaways from this episode, be sure to catch the full episode here:

Meet Lance - VP of Underwriting @ EBizCharge

Lance Rich is the Vice President of Underwriting at EBizCharge, bringing extensive experience in the payments industry that spans over two decades.

His career began in the mid-90s at General Electric, where he focused on fraud prevention in the card issuing space. Over the years, Lance has held various roles across multiple verticals, including positions at major companies like TESIS, Goldman Sachs, and WorldPay.

At EBizCharge, Lance has played a pivotal role in transitioning the company from a retail to a wholesale independent sales organization (ISO), taking on significant responsibilities in risk management and underwriting.

Automation and Generative AI in Payments

Artificial intelligence and automation are transforming the payments industry by streamlining operations and enhancing efficiency.

One significant area of impact is fraud prevention, where AI-driven tools detect suspicious transactions in real time, reducing the need for manual intervention.

Automation also plays a critical role in underwriting, helping companies quickly assess risk and make informed decisions. AI is also improving customer experience by enabling personalized interactions and faster processing times.

Lance explains that the integration of generative AI is creating opportunities for more sophisticated use cases, such as predictive analytics and customized product offerings. He also predicts that businesses in the payments sector can expect to see continued improvements in accuracy, speed, and scalability, as these technologies evolve.

The results include better financial outcomes and more secure transactions.

Underwriting Processes

“As we adopt quicker underwriting processes, the challenge will be maintaining a balance between speed and effective fraud prevention.” — Lance Rich

Underwriting in the payments industry involves assessing and managing risk associated with merchants.

Lance explains how the process begins with evaluating the merchant’s business model, transaction history, and financial health to determine their risk level.

Automation plays a key role, allowing underwriters to process large volumes of data quickly and accurately. Lance briefly mentioned that these include automated checks for potentially fraudulent transactions, creditworthiness, and compliance with industry regulations.

Furthermore, based on his experience, Lance says that AI and machine learning help underwriters identify patterns and anomalies that may indicate potential issues, which enables them to make more informed decisions.

The integration of automated systems speeds up the underwriting process and enhances accuracy at the same time, reducing the likelihood of human error.

The evolution of underwriting processes through automation is leading to more efficient risk management, which enables companies to support a wider range of merchants while minimizing exposure to fraud and financial loss for financial institutions.

Fraud Detection and Prevention

Fraud detection and prevention rely heavily on artificial intelligence solutions and anomaly detection to combat increasingly sophisticated techniques used by bad actors.

Real-time monitoring is crucial to identify fraud patterns early, preventing significant financial losses. Balancing the need to block fraudulent transactions while minimizing false positives is essential to maintain a positive customer experience.

Lance mentions that rule-based systems were used in the past, but fraudsters quickly adapted, necessitating the shift to artificial intelligence to identify and adapt to new fraud patterns more effectively.

He also shares his insights from the industry stating that collaboration within the industry is common and that organizations share insights and best practices to stay ahead of emerging threats.

“To stay ahead, we must be proactive, not reactive, especially when it comes to fraud detection and risk management.” — Lance Rich

Industry Collaboration

The payments industry is small and close-knit, fostering a culture where companies often share secrets, best practices, and information about patterns and underwriting challenges.

This collaboration is crucial since issues encountered by one company are likely to affect others. Industry players regularly network and share alerts to combat common threats, helping each other stay updated on new compliance regulations and challenges.

Lance says that this cooperation enhances day-to-day operations and enables companies to remain proactive in a rapidly evolving regulatory landscape.

Technology Integration and Customer Experience

Lance Rich also emphasizes the critical role of integrating AI into existing systems to improve efficiency and customer experience.

He points out that current processes often involve using multiple systems, leading to inefficiencies and longer processing times. Integrating AI can streamline operations by reducing manual steps, enhancing consistency in decision-making, and improving the overall customer experience.

Rich also highlights the importance of balancing automation with human intervention to ensure accurate and timely responses, which ultimately leads to better customer satisfaction.

The integration challenge lies not only in using AI for specific tasks like underwriting but also in ensuring that these systems are well-integrated across customer relationship management (CRM) and other platforms. This allows all relevant stakeholders access to the necessary data.

Future of Payments

As our founder discusses the evolving landscape of the payments industry, Lance highlighted the growing importance of alternative payment methods and embedded payments.

Rich mentions that non-traditional payment providers, such as those supported by software as a service (SaaS) and integrated payment systems, are becoming more prevalent.

“The future of payments lies in alternative methods and embedded systems, where speed and efficiency are paramount.” — Lance Rich

The shift towards quicker and more efficient underwriting processes is critical to supporting these new payment processing methods. Lance also touches on the need for advanced fraud detection systems, particularly as companies adopt lighter underwriting processes to enhance speed and user experience.

The balance between minimizing fraud and offering seamless transactions will be key to the future of payments.

Ankur and Lance agree that the payment industry is moving towards more innovative, efficient, and customer-centric payment solutions, driven by the integration of new technologies and approaches.

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